(Click on the title link to see what all the fuss is about)

I love flowcharts. It brings back days of when I was a kid and was interested in computer programming.

I love even more that nerd culture is becoming more and more part of the zeitgeist. It’s funny how people who once pooh-poohed technology and anything related to it now cling fast to it. I think they finally realize that if they don’t, they’ll be left behind, while the train of progress moves forward.

I giggle a little every day I see things that are firmly entrenched in nerd culture become some “WOW isn’t this cool come look quick ooh shiny” thing that some person thinks he or she just invented because they rename it. Yes, I’m looking at you, ‘infographic.’ It warms the cockles when old concepts are rebranded with an invented word.

But enough with the quasi-reverse-schadenfreude.

This flowchart (I refuse to use the term infographic) is a boon for anyone that is thinking about a social media campaign. It’s detailed enough to give a person a clear path of progression, yet vague enough to warrant further research. That’s just the way it should be, and my hat is off to the Simply Business folks, because it is a great springboard to getting started with a successful social media campaign.

The worth of a social media campaign is in constant discussion for voiceover these days. There are schools of thought on both sides of the discussion, and I am not totally convinced of its effectiveness without a clear focus, and that’s why this flowchart caught my eye.

Every item on the flowchart is linkable to other resources that educate and enhance the information presented, and that’s why I think it’s so valuable. Click and learn, folks.

I am still investigating the real benefit to social media for voiceover, but I think that this is a really good starting point. Even if it turns out that social media really isn’t all it’s cracked up to be for VO, then this flowchart will at least help you recognize failed and half-hearted attempts at a social media ‘campaign.’